Clever Thief Steals 42 Inch LG Plasma TV *VIDEO*

I watched this video and I laughed my ass off when I realized how he stole the TV. I am not sure if this is legit thief or a promotional spoof, but regardless of what it is, this video and this "thief" needs to be commended on a job well done.
As a social media expert I must say, if this was a marketing gimmick it deserves to go viral and gain all the attention it is aiming for because it represents the product perfectly.
Enjoy this video!